Make vs Semrush: Which is Better in 2026?
Updated March 2026 · 8 min read · By the ToolStack Team
Choosing between Make and Semrush depends entirely on your use case, budget, and team size. We tested both tools extensively to give you a clear, unbiased verdict. Here's everything you need to know.
Make vs Semrush: Quick Overview
Make (formerly Integromat) offers a visual, node-based automation builder with advanced logic, iterators, and powerful error handling — at a fraction of Zapier's cost.
Semrush is the industry-leading SEO suite offering keyword research, competitor analysis, site audits, backlink tracking, and content marketing tools.
Key Differences at a Glance
- →Make starts at Free vs Semrush at Free
- →Make scores 8.5/10 overall vs Semrush's 9/10
- →Semrush has a stronger feature set
Feature Comparison
Ratings Breakdown
Pros & Cons
Make
Pros
- ✓Much cheaper than Zapier
- ✓More powerful logic
- ✓Excellent for complex workflows
- ✓Visual makes debugging easy
- ✓Great value free tier
Cons
- ✗Steeper learning curve
- ✗Fewer integrations than Zapier
- ✗UI can feel complex
- ✗Less enterprise adoption
Semrush
Pros
- ✓Most comprehensive SEO data
- ✓Excellent competitor intel
- ✓Strong content tools
- ✓Trusted by agencies
- ✓High affiliate commissions
Cons
- ✗Expensive for small teams
- ✗Data overwhelming for beginners
- ✗US-centric data bias
- ✗Steep learning curve
Who Should Use Make?
- ✓ Technical users
- ✓ Developers
- ✓ Agencies
- ✓ Power automation users
Who Should Use Semrush?
- ✓ SEO professionals
- ✓ Digital agencies
- ✓ Enterprise marketers
- ✓ Competitor research
Our Verdict
However, Make remains a strong option if you need a lower price point.
Frequently Asked Questions
Is Make better than Semrush?
Semrush edges out Make with a 9/10 rating vs 8.5/10. However, the best choice depends on your specific use case and budget.
Does Make have a free plan?
Yes, Make offers a free plan.
Does Semrush have a free plan?
Yes, Semrush offers a free plan.
What is Make best for?
Make is best for: Technical users, Developers, Agencies, Power automation users.
What is Semrush best for?
Semrush is best for: SEO professionals, Digital agencies, Enterprise marketers, Competitor research.